Clover da Voice isn’t just stepping onto the UK rap scene; he’s bursting through with a blend of powerful lyrics and a cinematic touch that’s all his own. Previously known as Clover 10585, this East London talent has risen as a rapper, producer, and filmmaker, each role underpinned by his unique vision. His debut single “Augustus,” released on February 29, 2024, wasn’t just an introduction. It was Clover making his mark, letting everyone know he’s here to shake things up.
“Augustus” isn’t just a song; it’s a glimpse into Clover da Voice’s world, where the drama of opera meets the grit of rap, all carried by his deep, compelling voice. This track, just over three minutes long, isn’t just music—it’s an experience, hinting that Clover’s new to the scene in name only. His rich background in music makes itself known, and it’s clear he’s here to make an impression.
Check out the Official music video for ‘AUGUSTUS’ – Directed by Clover da Voice & Alexander Vasconcelos Ellis, here.
Clover’s musical journey started in his teens, right in the heart of Hackney, London. He first dipped his toes into the industry with a rap group called Black Rose, but it was a brief adventure, hampered by the realities of recording music on their own. Yet, even as life took him on detours, his love for music never faded, eventually drawing him back into its orbit with fresh energy and ideas.
When Clover describes his music as “UK rap with a hint of alternative genres,” he’s inviting us into a world where rap’s rhythmic beats meet the emotional pull of classical, soul, and R&B. He’s all about empowering his audience, drawing from a rich palette of influences like Bob Marley, Sam Cooke, Michael Jackson, and rap legends like 2Pac, Kendrick Lamar, and Kanye West, not to mention UK icons like Klashnekoff, Kano, and Dizzee Rascal. It’s a mix that pays homage to tradition while pushing boundaries.
But Clover’s creativity doesn’t stop at music. He’s also exploring storytelling through film with his “Steps to Augustus” trilogy, a series of micro-shorts that serve as both a backstory and a visual feast for the themes in his music. This fusion of sound and sight offers a richer, more layered experience, showcasing his talents in a whole new light.
As for what’s next, Clover’s keeping the details under wraps for now, but he’s promising more to come. With his YouTube, Spotify, and Instagram, he’s laid out a digital welcome mat for anyone who wants to follow along on his journey. So, if you’re curious about where his creativity will take him next, he’s got one message: “Stay tuned.”
