Kendrick Lamar is known for his lyrical prowess, but he has never been one to shy away from a challenge.
This time around, he enlisted the help of director Dave Free and his production company to create a video for his latest single “The Heart Part 5.” The video was released Sunday night and it is already making waves on the internet.
In this video, Lamar takes a different approach than in previous videos where he is seen performing or walking through the city. Instead, this time around Kendrick is seen sitting in front of a camera as it pans across his face and shows him singing along to the lyrics of his song while shifting into different deepfakes of other culturally important individuals such as, OJ Simpson, Kobe Bryant, Jussie Smollett, and Nipsey Hussle.
This is not just another rap single to add to Kendrick’s impressive repertoire. It is an innovative release that will be hard to top in 2022 and beyond.
Take a look at the music video here.