Searching for the perfect instrumental background music in today’s overwhelming digital landscape can feel like an impossible task. Yet somewhere unexpected, between Trio Serenata’s silky-smooth jazz melodies and Nuvoria’s brilliantly crafted Asian lofi beats, exists a musical haven that’s organically grown to over 20 million streams. Welcome to the world of Globe Music Group.
You’ll find their catalog refreshingly diverse – think Maré Suave’s soul-warming Brazilian Bossa Nova filling neighborhood cafes, or Elyxir’s infectious deep house beats bringing life to hotel lobbies. There’s something remarkably intentional about each track they release; whether you’re seeking that perfect meditation soundtrack or upbeat tunes to power through your workday.
What began simply as a passionate mission to elevate background music has blossomed into something rather special – a thriving network of more than 250+ artists who’ve somehow managed to create this seamless blend of cultural influences and modern sounds. Pop onto Spotify, Apple Music, or YouTube Music, and you’ll see why both businesses and everyday listeners keep coming back for more.
Based in Dubai, Globe Music Group breaks quite a few industry norms. Their lean team of ten (yes, just ten) professionals has built something rather extraordinary – a label that actually puts artistic integrity first while still hitting all the right commercial notes. One scroll through their Instagram feed shows you they’re serious about nurturing real talent in the independent music scene.
The mastermind behind all this? Meet Ben Breternitz, a musician-turned-entrepreneur whose background reads like an adventure novel. After making the bold move to Dubai in 2022, he brought his unique mix of music, acting, and business savvy to create something genuinely different. These days, he splits his time between Dubai, Bali, and Miami – a lifestyle that perfectly reflects the label’s global spirit (catch a few behind-the-scenes glimpses via his Instagram).
“Our mission is to craft the finest background music suitable for every setting, situation, and mood,” Breternitz explains, and honestly, you can hear that commitment in every track. While most of the industry chases algorithms and automated playlists, Globe Music Group stands firm in their belief that human touch still matters in music curation.
They’ve carved out quite a unique spot in the industry by backing independent artists while maintaining surprisingly high production standards. By giving creative minds the freedom they need – while ensuring their music actually reaches the right ears – Globe Music Group has cracked a code that works for everyone involved.
Looking for thoughtfully curated instrumental music that just works? Whether you’re running a venue or simply love good music, Globe Music Group offers something refreshingly real. Their growing success proves that sometimes, staying true to your artistic vision while embracing global diversity isn’t just admirable – it’s good business too.
